Daytona Beach, Fla. (Feb. 15, 2016) – JR Motorsports is going on tour this year, and it is inviting JR Nation to be a part of it.
The Dale Earnhardt Jr.-owned racing company announced today the start of a year-long marketing initiative that works in conjunction with the 33-race NASCAR Xfinity Series schedule, in which JR Motorsports fields three full-time teams. JRM On Tour 2016 will feature stops along the circuit in which it rewards fans with free merchandise, ticket deals, social events and more.
“JR Motorsports is going on tour this year starting this weekend at Daytona,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “We want to have events where we can mingle with fans. We want to not only tell them how much they mean to us, but show them.”
Tour Takeover stop No. 1 will be this Thursday night, Feb. 18, and Friday night, Feb. 19, in Daytona Beach, Fla., at Racing’s North Turn Beach Bar and Grille, located at 4511 S. Atlantic Ave, Ponce Inlet, FL 32127. Racing’s North Turn is a popular hot spot during Daytona Speedweeks, as it sits on the northern corner of Daytona’s legendary beach course.
JR Motorsports On Tour 2016 activities at Racing’s North Turn Bar and Grille are as follows:
· Thursday, Feb. 18 – Junior fans will enjoy drink specials on Oskar Blues beer and win giveaways, including one of 500 special-edition “JRM On Tour 2016” T-shirts, presented by Hellmann’s.
· Friday, Feb. 19 – Junior fans can continue to enjoy drink specials on Oskar Blues brands on tap, and can participate in Trivia Night, presented by OneMain. OneMain will also give away free “JRM On Tour 2016” T-shirts.
· All week through Sunday, Feb. 21 – Oskar Blues and its line of beers, including Dale’s Pale Ale and Mama’s Little Yella Pils, will provide beer specials and prize packs.
“The JRM On Tour 2016 program is going to be fun and engaging for the loyal members of JR Nation,” Earnhardt Miller said. “Working with our partners to show appreciation to our fan base is something we’re thrilled to do. They are truly the driving force behind our sport.”
Future JRM On Tour 2016 stops are being planned at race tracks and will be announced soon. Those tour stops will include ticket specials, more giveaways, and even the chance to meet JR Motorsports drivers. Follow the JRM On Tour 2016 updates through JRM’s social media channels and by referencing the hashtag #JRMTour16.